Responsibilities:  - Plan and execute all Web, SEO/SEM, marketing database, email, social media and display advertising campaigns  - Spearhead the corporate website development project which will include micro sites and landing pages for each Kalpataru project   - Work with the agency and prepare Media plans  - Design, build and maintain our social media presence  - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)  - Identify trends and insights, and optimize spend and performance based on the insights  - Brainstorm new and creative growth strategies  - Plan, execute, and measure experiments and conversion tests  - Collaborate with internal teams to create landing pages and optimize user experience  - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points  - Instrument conversion points and optimize user funnels  - Collaborate with agencies and other vendor partners  - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate  Requirements:  - Proven working experience in digital marketing  - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns  - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate  - Experience in optimizing landing pages and user funnels  - Experience with A/B and multivariate experiments  - Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)  - Working knowledge of ad serving tools (e.g., DART, Atlas)  - Experience in setting up and optimizing Google Adwords campaigns  - Working knowledge of HTML, CSS, and JavaScript development and constraints  - Strong analytical skills and data-driven thinking  - Up-to-date with the latest trends and best practices in online marketing and measurement

Mumbai

Kalpataru - Assistant General Manager/Manager - Digital Marketing   

Kalpataru - Assistant General Manager/Manager - Digital Marketing    ,Job Description for Kalpataru - Assistant General Manager/Manager - Digital Marketing    in Kalpataru in  Mumbai for (6-15) years of experience. Apply Now!

Job Description for Kalpataru - Assistant General Manager/Manager - Digital Marketing    in Kalpataru in  Mumbai for (6-15) years of experience. Apply Now!