Senior HR at K12 Techno Services Pvt Ltd
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K12 Techno Services - Senior Specialist - Marketing Automation/Webengage (2-5 yrs)
Marketing Automation Specialist (Webengage)
- Send trigger based campaigns
- Send sequence emails
- Send emails at specific interval or time i.e. send email on Monday 11 AM PST.
- Go through support documentation to find out answers for any task they aren't able to perform with the system.
- Create/Modify lead scoring rules to grade between hot, warm and cold leads.
- Create/modify targets, goals
- other business and campaign specific matrices
- Keep and eye on databases, some knowledge of database is essential
- Mapping out plan with the help of flowcharts
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