K12 Techno Services - Senior Specialist - Marketing Automation/Webengage

Marketing Automation Specialist (Webengage)

- Send trigger based campaigns

- Send sequence emails

- Send emails at specific interval or time i.e. send email on Monday 11 AM PST.

- Go through support documentation to find out answers for any task they aren't able to perform with the system.

- Create/Modify lead scoring rules to grade between hot, warm and cold leads.

- Create/modify targets, goals

- other business and campaign specific matrices

- Keep and eye on databases, some knowledge of database is essential

- Mapping out plan with the help of flowcharts