K12 Techno Services - Head - Marketing - IIM/FMS/MDI/XLRI

At K12 Techno Services, we are proud of the products and services we provide. We- re looking for a highly skilled marketing head to help us promote our offerings, and identify what consumers want so we can create more. Our ideal candidate will have extensive marketing experience and a comprehensive knowledge of branding. He/she will have the ability to lead a team of writers, designers, and account managers, and interact with clients on a regular basis.

Objectives of this Role:

- Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally

- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts

- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations

- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team

Skills and Qualifications:

- Bachelor's degree in marketing, advertising, or communications

- Successful track record in senior marketing roles and creating marketing campaigns

- Excellent leadership, communication, and decision-making skills

- Experience with digital and print marketing, content marketing, and social media marketing

- Proven ability to plan and manage budgets

Preferred Qualifications:

- MBA degree in Marketing from a Tier 1 College

- Minimum experience of 8 years in Marketing with 5 years as a Team Lead or above.

- Proficiency with HTML, content management systems, and design software

- Established portfolio of media and PR contacts