K12 Techno Services - Head - Copy - Advertisement Manager

Head of Copy - Advertisement Manager

About K-12 Techno Services:

K-12 Techno Services Pvt. Ltd. is a leading education management services company that currently operates and manages 82+ schools across various cities under the brand name "Orchids The international Schools". In addition to this we have multiple brands under our umbrella.

We provide our end-to end services through service contracts with trusts that own the schools - in that sense, we effectively manage and operate the entire school. We are pioneers in bringing professional management to K12 education in India.

Our goal is expansion through standardization of quality - in this context, we help re-brand the school and take over its entire operations, marketing and communications. Standardization of academic delivery is ensured through our Central Academics Team, which conducts its own research into leading education practices and designs our own curriculum, textbooks and lesson plans with micro details.

See links for more information about the company and other businesses:

https://k12technoservices.com/ https://www.orchidsinternationalschool.com/ http://taprootcollege.com/ https://bit.ly/OurMajorMediaCoverage

Job Role - Location: Bangalore

Job purpose:

Overview:

The Head of Copy is a senior leadership role responsible for leading and managing the copywriting team to create compelling and effective copy for various marketing and advertising initiatives. This role involves overseeing the development of copy from concept to final execution, ensuring alignment with brand messaging and strategic objectives.

Key Responsibilities:

Develop Advertising Strategies:

Research market trends, consumer behavior, and competitors to develop effective advertising strategies.

Define target audiences and create advertising campaigns that resonate with them

Campaign Management:

Plan and execute advertising campaigns across various channels, including print, digital, social media, and other relevant platforms.

Monitor and analyze the performance of campaigns, adjusting strategies as needed to achieve desired outcomes

Budget Management:

Develop and manage advertising budgets to ensure cost-effective campaigns.

Negotiate and manage contracts with advertising agencies and vendors.

Creative Development:

Work closely with creative teams to develop compelling and engaging advertising content.

Ensure that advertising materials align with brand guidelines and messaging.

Cross-Functional Collaboration:

Collaborate with internal teams, including marketing, sales, and product development, to align advertising efforts with overall business goals.

Coordinate with external agencies, printers, and other vendors to execute campaigns.

Market Research:

Stay informed about industry trends, consumer preferences, and competitor activities.

Use market research to identify opportunities and challenges in the advertising landscape.

Analytics and Reporting:

Utilize analytics tools to track the performance of advertising campaigns.

Provide regular reports and insights to management, highlighting key metrics and areas for improvement

Brand Management:

Ensure that advertising efforts align with the overall brand strategy and messaging.

Uphold and promote brand consistency across all advertising channels.

Qualifications and Requirements:

- Degree in Marketing, Advertising, Business, or a related field.

- Proven experience in advertising, with a track record of successful campaign management.

- Strong understanding of digital marketing, social media, and emerging advertising trends.

- Excellent communication and interpersonal skills.

- Analytical mindset with the ability to interpret data and make informed decisions.

- Creative thinking and problem-solving skills.

- Familiarity with advertising tools and platforms.

- Ability to work well under pressure and meet tight deadlines.