Justdial - Google Ad Publisher Manager

Job Role / Objective:

- As a Google Ads Publisher Manager, your primary responsibility is to manage Google Ads campaigns on our platform from the publisher's perspective.

- You will be responsible for optimizing ad placements, maximizing revenue, and ensuring a positive user experience while adhering to Google's advertising policies.

- Your role involves collaborating with advertisers to understand their campaign objectives and requirements, while also implementing strategies to effectively monetize our platform's ad inventory.

- Strong analytical skills, attention to detail, and a deep understanding of digital advertising are essential for success in this role.

Job Title: Google Ads Publisher Manager

Department: Product Management

Section:

Reports to (Designation):

Base Work location: City / Remote Mumbai & Bangalore

Work type: Work From Office

Nature of work: Office/Field/Hybrid: Office

Key Responsibilities:

- Manage and optimize Google Ads placements across our platform to maximize revenue and performance.

- Collaborate with advertisers to understand campaign goals, target audience, and creative requirements.

- Implement ad targeting strategies to ensure relevant ads are displayed to users, maximizing click-through rates and engagement.

- Monitor ad performance and conduct A/B testing to optimize ad layouts, formats, and placements for improved results.

- Analyze ad performance data and provide insights and recommendations to advertisers for campaign optimization.

- Stay updated on industry trends, Google Ads policies, and best practices to ensure compliance and maximize revenue opportunities.

- Work closely with the sales and marketing teams to identify new advertising opportunities and develop customized solutions for advertisers.

- Provide regular reports and updates on ad performance, revenue trends, and key metrics to internal stakeholders.

- Troubleshoot any issues related to ad serving, tracking, or delivery to ensure a seamless user experience.

- Maintain strong relationships with advertisers and ad networks to maximize revenue opportunities and secure long-term partnerships.

Key Skills & Qualifications:

- Proven experience managing digital advertising campaigns, preferably with a focus on Google Ads, within a publishing or media environment.

- In-depth knowledge of Google Ads platform, including ad formats, targeting options, and bidding strategies.

- Strong analytical skills and proficiency in data analysis tools to derive actionable insights and make data-driven decisions.

- Excellent communication and negotiation skills, with the ability to build and maintain relationships with advertisers and internal stakeholders.