Junglee Games - Associate Director - Brand Strategy

Associate Director - Brand Strategy

As our Associate Director - Brand Strategy, you will be a part of our branding team who'd help us build, measure and raise brand awareness. The person will work across all levels and departments of our organization to set up a brand tone for our product(s) and drive visibility, engagements, and user acquisition.

Responsibilities:

- Plan, create, and oversee the implementation of a comprehensive brand strategy, with the focus on increasing brand awareness and boosting player acquisition

- Perform in-depth market research and leverage consumer insights to provide brand positioning recommendations and create USPs that can help us differentiate

- Define a content marketing strategy that can help us increase visibility, boost brand awareness, and reliably drive qualified organic traffic

- Monitor ad budget spend and set and track campaign KPIs to measure the effectiveness of our paid advertising initiatives

- Oversee the design and development of marketing collaterals, such as digital/acquisition creatives, banners, landing pages, social media posts, and paid ads

- Manage all brand promotions for the company, including paid media, tv/mass media campaigns, social media advertising, and sponsorships

- Provide mentorship and guidance to our designers/copywriters in order to ensure all marketing collateral aligns with the company's vision and effectively promote our brand

Requirements:

- Proven working experience as Brand Manager/Sr. Manager or an equivalent position

- 6-8+ Years of experience in Branding, Market research and Consumer Insights.

- Prior experience in a real-money gaming company will be a plus

- Up-to-date with the latest trends and marketing best practices.

- Looking candidates only from Gaming Company.