juggernaut - Head - Digital Marketing - IIM/ISB/MDI/FMS/IIT

Head - Digital Marketing - 4+ yr work ex, IIM/ISB/MDI/FMS/IIT/MICA/SRCC/Stephen's pref

About Juggernaut :

Juggernaut Books is a digital first publishing start up that aims to get many more Indians to read, encourage several more to write and to make books more fun & less intimidating! On one hand we publish block buster authors ranging from Twinkle Khanna, William Dalrymple, Rujuta Diwekar to Suketu Mehta to name a few, on the other hand we commission digital books that are shorter, more relevant to the mobile first young Indians and we also run India's largest self publishing platform!

About the role :

We are seeking a Head for Digital Marketing to drive performance & search marketing and own the end to end user experience from a marketing point of view i.e. emailers, notifications, offers etc. Need a strong analytically driven person with an ability to take data driven decisions.

Job description :

1. Create campaigns for app installs visa Google, FB, affiliates, partners etc

2. Demonstrable experience leading and managing SEO/SEM, notifications, email, social media and/or display advertising campaigns

3. Solid knowledge of analytical tools e.g. Clevertap, Mix panel, Firebase, Google Analytics etc.

4. Collaborate with the Digital marketing agency & other freelance partners

5. Instrument conversion points and optimize user funnels

6. Ensure improvement of retention cohorts and LTV

7. Identify trends and insights, and optimize spend and performance based on the insights

8. Brainstorm new and creative growth strategies

Background (essential and desired) : At least 4+ years of experience in digital marketing for a consumer internet company.

Candidates from premier institutes like IIMs, ISB, IITs, MICA, SRCC, St. Stephen's, St. Xavier's, MDI, FMS etc. will be preferred