Jubilant Ingrevia - Head - Brand/Social Media Communication

Head - Brand, Social Media Communication (Jubilant Ingrevia)

Role Purpose:

The role holder will be a strategic, creative and analytical marketer, responsible to build and execute the brand and social marketing strategy for Jubilant Ingrevia. The role holder will be responsible for conceptualizing, planning & organizing brand development and promotion activities and developing new communication mix & new strategies for the brand.

Strategic and Operational Responsibilities:

Brand Building & Awareness :

- Implementing strategies to improve company awareness in markets through brand building, press releases & market development efforts

- Build and grow the Ingrevia brand digitally, across various forums.

- Crafting and executing high quality brand campaigns across media channels that build awareness, consideration for the brand and product portfolio and deliver on customer acquisition and retention goals.

- Build and implement communication on company's technical expertise and prowess. Usage of various forums such as ESG, Sustainability to create awareness about the brand.

- Build brand awareness, salience and affinity to fuel customer growth and engagement. Lead the development of brand voice, key and personality

- Develop, launch and manage new competitions and campaigns that promote the organization, the brand and its products

Digital Marketing & Social Media Management :

- Demonstrate deep understanding and knowledge of digital and mobile marketing ecosystem and leverage them for branding.

- Creating brand awareness among stakeholders for improving company's market share

- Research and evaluate the latest trends and techniques in order to and better ways of measuring social media activity

- Manage and facilitate social media communities by responding to social media posts and developing discussions - Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights, etc.

- Translate segment and regional promotion needs (target audience, key messages) into a global plan that includes product launches, sales tools development, internal and external events, editorial & advert opportunities and diversified channels by region and segments.

- Work with product / digital teams in terms of creating app assets, campaign development and execution for new launches.

Performance Metrics & Reporting

- Create and own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement.

- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Media Management & Communication:

- Handle media and act as company's spokesperson.

- Provide insights for executing annual conferences like CPHI/ Agro/ Nutrition

People Management:

- Ability to lead the larger teams

- Clear and effective communication

- Ability to delegate & problem-solving skills

Qualification: MBA in marketing/ business from one of the top business schools