Jubilant Foodworks - Senior Brand Manager - Popeye's

Jubilant FoodWorks is amidst transformation & expansion which will fuel the next level of growth and this creates both challenges and opportunities. While JFL is the largest QSR in the sub-continent, it is set to double in scale & size with a vision towards becoming a Multi Business, Multi Product, Multi Country Operations.

- Develop and implement comprehensive brand communication strategies to enhance brand perception and recognition

- Craft compelling brand narratives and messaging that resonate with the target audience.

- Oversee the creation of high-quality content, including copy, visuals, videos, and other multimedia assets, that aligns with the brand's values and voice.

- Manage content calendars and production schedules.

- Manage media inquiries and coordinate brand-related interviews and features

- Develop and execute social media strategies to increase brand awareness, engagement, and community growth.

- Monitor social media trends and insights to optimize content and campaigns

- Plan and execute public relations campaigns and initiatives to generate positive media coverage and enhance the brand's reputation.

- Handle crisis communication and issues management effectively

- Develop and maintain brand guidelines to ensure consistent branding and messaging across all platforms and materials

- Track and evaluate the effectiveness of brand communication efforts using key performance indicators (KPIs) and metrics.

- Make data-driven recommendations for continuous improvement

- Involved in annual, quarterly and monthly budgeting and media planning

- Constant liaising with publishers, agencies and internal stakeholders to get the work done.

QUALIFICATIONS, EXPERIENCE, & SKILLS:

- 8+ years of experience in managing Brand Communications

- MBA - preferred

- Excellent written and verbal communication skills

- Focused and self-driven

- Team player & Self-starter

- High level of ownership

- Strong presentation skills

- Experience in food industry is not mandatory, however love for food is crucial