Jubilant FoodWorks - Deputy Manager - Marketing

Campaign Management:

- Plan, execute, and evaluate marketing campaigns to promote new menu items, special promotions, and seasonal offerings.

- Contribute innovative ideas to marketing campaigns to drive new customer acquisition and average weekly transactions.

Audience Research and Analysis:

- Conduct research and analyse data to identify and define target audiences for marketing campaigns.

- Use insights to tailor campaigns for specific customer segments.

Communication and Presentation:

- Compile, distribute, and present ideas, information, and strategies to internal teams and stakeholders.

- Collaborate with cross-functional teams to ensure alignment of marketing strategies with overall business goals.

Promotional Activities and Events:

- Coordinate promotional activities, events, and interviews to increase brand visibility.

- Work with external partners and influencers to enhance promotional efforts.

Multimedia Content Management:

- Manage the production and performance of multimedia content, ensuring alignment with brand guidelines.

- Write and proofread creative copy for various marketing materials.

Budget Monitoring:

- Monitor marketing budgets to ensure effective allocation of resources.

- Provide regular reports on budget utilization and campaign performance.

Social Media Campaigns:

- Manage social media campaigns, engaging with customers and building a community.

- Analyse social media metrics to assess the performance of campaigns.

Performance Monitoring:

- Monitor the performance of marketing campaigns and adjust strategies as needed.

- Provide regular reports on the effectiveness of marketing initiatives.

Store Launch Planning:

- Develop and execute comprehensive marketing plans for the opening of new stores.

- Coordinate with the operations team to ensure a seamless and impactful launch.

- Local Community Engagement

- Innovative Launch Campaigns

- Grand Opening Events