Jubilant FoodWorks - Consultant - Search Engine Optimization/Search Engine Marketing

Search Engine Optimization / Search Engine Marketing Consultant

- To develop and implement effective Search Engine Optimization and Search Engine Marketing (PPC) strategies, set procedures and plan to ensure achievement of the short and long term digital marketing goals

Description :

Performance Indicators :

Digital Marketing :

a. Driving Digital Marketing Agencies to deliver targeted business objectives

b. Continuous monitoring and innovation in Search Engine Optimization of Dominos Website to capture natural search traffic

c. Expertise in off-page and on-page techniques of SEO

d. Media planning and monitoring of Search Engine Marketing along with the agency

e. Creative development for all digital marketing activation.

f. Maintain GMB and Local SEO Pages

1. Achievement of targeted top line from Online platform from SEO and SEM

2. SEO contribution v/s SEM contribution

MIS, Budget Control, and Marketing Innovation :

- Maintaining vendor-wise MOM spends according to the allocated budgets

- Tracking and maintaining all digital marketing metrics like impressions, traffic, CTR, Orders, Revenue and CPAs for each channels and asset.

- Control expenses and bring Cost Innovation in the activities.

- Explore new opportunities in Digital Marketing.

Optimum utilization of funds and resources for digital and social media activations :

1. Maintaining the Digital Marketing MIS along with timely PO generation and vendor payments

2. Budget control

3. Ideal use of budget for specific inputs

- Handling Dominos brand and Online Ordering website.

- Regular content update on the website related to stores locations, products, promotions and events

- Monitoring the data on the site and regular activations on the database.

- Development of new features on the OLO website

Development of/ adapting to new UI for reaching consumers like WAP site, downloadable apps, Tablets, IPTv/DTH integrations :

1. Timely update and upkeep of all contents

2. Regular activation of the database

3. Time to market of new UI and their contribution to OLO mix

Tracking Performance and Intelligent Analysis :

a. Regular tracking performance of SEO and SEM on Digital Marketing

b. Intelligent data analytics of all activations and deriving meaningful learning.

1. Timely and Pro-active analysis of all activations

Qualifications, Experience, & Skills :

Qualification ; Bachelor's Degree | Engineering graduate or MBA optional

Experience : 4+ years of strong digital marketing experience (Expert in SEO and SEM)