jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
10/08 Yuvraj Mathur
Manager Talent Acquisition at Jubilant Foodworks Limited

Views:814 Applications:263 Rec. Actions:Recruiter Actions:22

Jubilant Foodworks - Channel Manager - CRM Marketing (4-6 yrs)

Noida Job Code: 1138803

Channel Manager - Marketing (CRM)


Jubilant FoodWorks is amidst transformation & expansion which will fuel the next level of growth and this creates both challenges and opportunities. While JFL is the largest QSR in the sub-continent, it is set to double in scale & size with Multi Business, Multi Product, Multi Country Operations.

- Build CRM strategy across customer cohorts

- Build a structured CRM program with focus on customer LTV

- Use scientific segmentation approach and drive key KPI's like frequency, winbacks, churn etc.

- Drive efficiency in marketing spends by optimising/targeting discounts and improving ROI

- Participate in key decision making forums & communicate key insights in an effective and influential manner

- Draw insights from consumer research, sentiment analysis and leverage these findings to drive customer engagement

Business Support & Funnel Management

- Monitor campaign and Own Assets funnels to assess opportunities and build programs to improve conversion andreduce drop-offs experiments) to enable data driven decisions and demonstrate measurable value.

- Collaborate with insights team to generate and execute actionable business recommendations (setup A-B experiments) to enable data driven decisions and demonstrate measurable value.

- Expedite root cause analyses/insight generation against a given recurring use case

Loyalty Program

- Work in partnership with the digital tech/product team to launch the loyalty program and personalisation initiatives

- Impact on Innovations & Changes

- Implementation and continuous improvement of CRM processes and systems

- Regular monitoring of latest trends in CRM strategies/tools/vendors/channels and driving adoption through pilots and consequently scale-up post success

Stakeholder Management - Internal & External

- Conduct regular planning and reviews key performance metrics and aid in benefitting from change

- Drive precision CRM to support regional, city level, store level business challenges

- Work and setup a vendor ecosystem of creative/copy agencies for execution of Customer Lifecycle communication

- Coordination with the service provider agencies for new feature development or maintenance/execution of campaigns

Qualification, Experience and Skills :

- Post Graduate in Marketing (or related field) from Tier 1 or 2 college

- 4 to 6 years of experience in CRM/Digital function, App based exp is mandatory.

- Excellent understanding of CRM marketing concepts (retention, churn prevention, reactivation & win-back) and best practices in the industry

- Hands-on experience in using new age CRM tools (Moengage, Clevertap etc) and Google Analytics

- Exposure and understanding of service providers across CRM channels

- Hunger to own the product and take it to next level

- Understanding of Loyalty programs and build to scale

What do we expect from you?

- Creative and structured thinking to solve real-world problems

- Strong consumer behaviour understanding & insights

- Fail fast, learn faster approach

- Comfortable in a high-energy, fast-paced environment

- Proficient verbal and written communication skills

- Detail-oriented with the ability to self-direct work in an unstructured environment

- Excellent partnership and collaboration skills with the ability to work cross-functionally

- Good organisational skills including prioritising, scheduling, time management, and meeting deadlines

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.