Jubilant FoodWorks - Brand Manager

KEY ACCOUNTABILITIES:

- Analyze how our brand is positioned in the market and crystalise targeted consumers insights.

- Translate brand strategies into brand plans, brand positioning and go-to-market strategies.

- Lead creative development and create motivating stimulus to get targeted population to - take action- .

- Establish performance specifications, cost and price parameters, market applications and sales estimates.

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).

- Merchandising at restaurants to ensure the impact of activation at restaurants.

- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues.

- Oversee marketing and advertising activities to ensure consistency with product line strategy.

- Brainstorm new and innovative growth strategies.

QUALIFICATIONS, EXPERIENCE, & SKILLS:

- MBA from a reputed institute.

- Proven working experience in brand Management

- Drive for results and leaderships skills

- Excellent understanding of the full marketing mix

- Experience in identifying target audiences and devising campaigns that engage, inform and motivate-

- Strong analytical skills and data-driven thinking

- Advanced communication and interpersonal skills

- Up-to-date with latest trends and marketing best practices

- Comfortable working with numbers, metrics and spreadsheets

- Excellent command of the English language