Jubilant FoodWorks - Assistant Manager - CRM

Designation : AM- CRM

Reports to : CRM Manager

Location : Noida

Experience : 2-4 years

Job Purpose :

- End to end responsibility of Campaign execution as planned under CRM strategy for Domino's customers

Key Responsibilities :

- Understand customer segmentation technique, Pre - post analysis, ROI calculation, Campaign execution, Channel optimization

- Promotion Analytics - Perform AB testing, in areas of product bundling, promo/discount impact and merchandising to bring incremental revenue for customers.

- Campaign management - Develop campaign strategy for push, SMS & email marketing for engaging customers and drive conversion.

- Customer segmentation and life cycle management - End to end analysis management of customer retention and building life time value.

Skills & Tools : 

- Hand-on experience in executing multi-channel campaigns

- Ensure timely execution of planned campaigns

- Content creation, testing and approval as per brand guidelines

- Should understand basic CRM like clevar tap, moengage, Google analytics.

- Should be comfortable running SQL queries and accessing Power BI.

- Strong analytical skills, with the ability to identify business questions, analyse data, draw conclusions, and develop actionable recommendations