JSW One - Digital Marketing Analyst

Roles & Responsibilities:

- Analyze digital marketing data, including website traffic, user behavior, and campaign performance metrics.

- Interpret data trends and provide actionable insights to optimize digital marketing strategies.

- Monitor the performance of online advertising campaigns across various channels (social media, search engines, email marketing, etc.).

- Identify areas for improvement and recommend adjustments to enhance campaign effectiveness.

- Conduct market research to stay updated on industry trends, competitor activities, and consumer behaviour.

- Provide insights on market dynamics to shape digital marketing strategies.

- Evaluate the return on investment (ROI) of digital marketing campaigns and initiatives.

- Work towards maximizing ROI by identifying cost-effective channels and tactics.

- Create regular reports and dashboards to communicate key performance indicators (KPIs) and campaign metrics to stakeholders.

- Collaborate with cross-functional teams to ensure alignment between marketing efforts and overall business goals.

- Plan and execute A/B testing to optimize various elements of digital campaigns, such as ad copy, creative assets, and landing pages.

- Conduct SEO analysis to improve organic search visibility and website rankings.

- Collaborate with content creators to ensure SEO best practices are implemented.

- Identify opportunities to improve website and landing page conversion rates.

- Implement CRO strategies to enhance user experience and drive desired actions.

- Collaborate with marketing teams, designers, and developers to implement data-driven strategies.

- Provide recommendations based on data insights to enhance overall marketing performance.

Preferred Qualifications:

- Bachelor's degree in Marketing, Business, Data Science, or a related field.

- Proven experience in digital marketing analytics.

- Strong analytical skills with proficiency in tools such as Google Analytics, Adobe Analytics, or similar platforms.

- Knowledge of digital marketing channels, including social media, search engine marketing, and email marketing.

- Familiarity with A/B testing, SEO, and CRO concepts.

- Excellent communication skills to convey complex data insights to non-technical stakeholders.

- Detail-oriented with a strategic mind-set and a passion for staying updated on industry trends.

- SQL

- PYTHON

- Data visualisations tools (Google studio/ Tableau)

- Analytical Skills (Quiz to be shared by Malay)

Digital Marketing certification - Google adword, blueprint, google analytics, api calling - atleast one mandatory

Salesforce / Hubspot (CRM)/ Marketo

Project- marketing as project

day to day : analysis platform across business , google / facebook ads- analysis , understanding of google analytics , website audit, landing page performance