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31/05 Shruti Vig
HR Manager at John Jacobs

Views:395 Applications:85 Rec. Actions:Recruiter Actions:21

John Jacobs - CRM Manager (4-7 yrs)

Delhi NCR/Gurgaon/Gurugram Job Code: 1103869

We're reframing the future of the eyewear industry and helping our consumers express their best self through eyewear fashion.

What you'll do:

1. Personalization

- Evaluate digital journeys across channels in order to improve conversion

- Customer Personalization through various customer journeys across platforms

- Audience Segmentation and Engagement Strategies

2. Optimization

- Work with product marketing team to improve customer touch points

- Track conversion, funnel metrics and aim to optimize each channel

- Create lead scoring models and improve reach and sales

3. Analysis and CRM

- Analyze the existing data and take actions

- Ensure data accuracy and precise attribution model

- Daily data tracking and improvement

4. Reporting and MIS

- Maintain relevant data in order to provide clear analysis and actionable findings

- Present insights and data based recommendations

- Coordinate with internal stakeholders for seamless analytics

- Flash daily, weekly, monthly and quarterly dashboards for the leadership team

Requirements:

- Minimum 4 years of experience in CRM campaign creation and analytics

- Minimum 3 years of experience in E-commerce

- Minimum 2 years of experience in handling a team of 2 or more people

Women-friendly workplace:

Maternity and Paternity Benefits

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