John Jacobs - Content Manager

John Jacobs is at the helm of the future of eye-fashion. At JJ, the customers, their lifestyles and the zeitgeist they live in are at the heart of our brand identity. Offering iconic eyewear designs and unforgettable customer experiences is what we're all about. We're looking for a Content Manager within our Branding & Marketing vertical.

What you'll do:

- Work with cross-functional teams to develop, plan, implement, and monitor the content strategy for John Jacobs, along with guiding the internal content and communications team.

- Collaborate with the JJ team to formulate a content strategy that meets the business' goals.

- Understand what content performs well on which channels and adjust the strategy according to a well thought out channel mix.

- Conduct keyword research to guide content creation

- Lead the internal content team: Edit, proofread and improve drafts, manage workflow, maintain task lists and content calendars.

- Ensure all-new content is free of errors, consistent in tone, style, and formatting, and optimized for search engines.

- Craft & publish blog articles, guest posts, newsletters, etc.

- Proofreading and guiding PR content in collaboration with relevant stakeholders.

- Content direction, briefing & scripting for Influencer Marketing, in tandem with internal & external stakeholders.

- Ideate on Brand Campaigns, craft a campaign narrative consistent with the campaign's goals and TG. Ensure premium tone of voice and effective dissemination of campaign content narrative through various mediums online & offline.

- Coordinate with designers to ensure a consistent brand image across all platforms.

- Update existing content as needed (i.e., keep web pages up-to-date with new information/content).

- Research industry trends to ensure the company's content is current.

- Track traffic and engagement metrics regularly to make data-based decisions for content.

- Work with social media, performance marketing, CRM & brand manager(s) to ensure content is consistent, purposeful and consistent with the brand's ToV.

- Ensure compliance with the law (e.g., copyright and slander laws).

- Identify trends and insights and use these to optimize JJ's content approach.

- Use your understanding of various social platforms, such as FB, IG, LinkedIn, Pinterest and YT to achieve goals and directions set by the Marketing team.

- Craft experiments on approaches, platforms, audiences.

- Leverage insights and metrics for a data driven approach to content dissemination.

Must Haves:

- Minimum 6 years experience in content marketing.

- Copywriting skills, with an excellent written & verbal command of the English language.

- Hands-on experience with a broad range of social media platforms and performance channels.

- Strategic thinking: Experience in strategizing and planning content to reach goals.

- Be able to identify insights and drive impact for platform-sensitive, digitally-native campaigns.

- Experience with moment marketing trends, ability to leverage topicals and popular cultural trends to craft relevant social media content.

- Ability to drive and implement ideas in a dynamic environment.

- Experience liaising with agencies and external partners on all aspects of content.

Good To Have:

- Experience working with fashion & lifestyle brands.

- Experience in storytelling for campaigns and writing content briefs for influencers.

- Demonstrated ability to craft conversation-starters via various channels.

- Good interpersonal skills, an astute sense of leadership, presentation, teamwork and collaboration.