Jiraaf - Manager - Brand Management

Manager - Brand - Fintech/Finance Industry

About the Company:

Join our dynamic team at Jiraaf, a leading consumer tech investment firm in India. We leverage cutting-edge technology and data-driven insights to revolutionize the fintech landscape. As we expand our market presence, we're looking for a seasoned Brand Manager to lead our marketing operations and elevate our brand.

We are seeking an experienced and data-driven Senior Brand Manager to lead our brand marketing efforts for our cutting-edge consumer tech fintech products and services.

This role demands a digital-first approach with expertise in running always-on paid brand campaigns and product marketing.

Responsibilities:

- Develop and execute comprehensive brand marketing strategies aligning with business objectives to drive brand awareness, consideration, and loyalty among target audiences.

- Plan and oversee the execution of integrated multi-channel brand campaigns across digital (SEO, paid social, display, SEM, etc.), PR, Print, events, and partnerships.

- Collaborate closely with product management teams to ensure consistent brand messaging and positioning across all consumer touchpoints.

- Leverage marketing analytics and consumer insights to optimize campaign performance, test new channels/tactics, and drive continuous improvement.

- Manage agency relationships and external vendors for campaign execution and ensure timely delivery within budget.

- Monitor competitors, market trends, and consumer behavior to identify opportunities for innovation and differentiation.

- Define brand guidelines, content strategy, and creative briefs to maintain a cohesive and impactful brand identity.

Requirements:

- 7+ years of proven experience in brand management, preferably in BFSI/fintech domains.

- Strong understanding of digital marketing channels, tactics, and best practices.

- Excellent analytical skills with the ability to derive insights from data and translate them into actionable strategies.

- Proficient in marketing analytics tools (e.g., Google Analytics, Adobe Analytics, LMS for content management, Appsflyer, Omniture, Clevertap) and consumer research methodologies.

- Solid experience in managing agency relationships and external vendors.

- Excellent communication, presentation, and stakeholder management skills.

- Bachelor's degree in Marketing, Business, or a related field. MBA is preferred.