JioSaavn - Brand Manager

- We are looking for a brand manager with extensive experience developing strategic, highly. creative and effective multi-channel marketing campaigns.

- You will report to the Head of Marketing and partner with senior leadership across the business. - This is a high profile role and with opportunity for significant growth.

Key Responsibilities include:

- Develop and lead 360-integrated global and regional marketing plans that are based on consumer insights and in line with company goals.

- Conceptualise big ideas and inspire others to deliver best in class ideas, obtaining buy-in effectively and efficiently to implement ideas at scale.

- Define clear objectives, identify audience targets and set positioning and engagement strategies across our free, subscription and partnership brand campaigns.

- Gather, analyze and apply relevant listener insights and data to help define effective and innovative strategic marketing approaches.

- Create and own goals and performance metrics for key channels and campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement

- Work alongside channel leads for social, digital, PR and internal owned channels.

- Provide creative direction in collaboration with creative and design teams to ensure all components are on brand and aligns with campaign and brand strategy.

- Manage key agency relationships to ensure they are delivering on agreed brand goals.

- Collaborate effectively with marketing leads for content, product, subscription to drive consistent brand messaging across all verticals

- Drive partnership marketing on our platforms as well as work marketing counterparts at partner companies to cross promote our brand in creative ways.

The ideal candidate is someone with:

- 7-10 year's experience in brand development and management. Brownie points if you spent some of those years in consumer tech.

- Leadership experience with at least 3 years of developing and managing teams.

- Creative thinker with an analytical, data-driven approach to executing on ideas.

- Demonstrated success in leading cross-functional creative and strategic planning processes, delivering end to end execution.

- Experience in managing internal and external stakeholders. Agency relationship management experience is a must.

- A - roll-up-your-sleeves- attitude and an entrepreneurial, get things done mindset.

- Has a sharp understanding of social media and building social first brands. Curiosity for regional nuance is important.

- Fluency in English and Hindi is a must. Knowledge of other regional languages is a bonus.

- Empathy is crucial. You need to be able to put yourselves in the shoes of the listener and internal stakeholders.

- A people person. You will need to work with colleagues across India and the US.

- Must be passionate about music and pop culture (and Indian Matchmaking counts, this is a no judgement zone)