Jasper Colin Research - Marketing Strategist

In the marketing strategist role, you will be responsible for setting objectives to create profitable and concerted marketing strategies for the company and its clients. You will design marketing campaigns and spearhead market research efforts. Success in this role will be demonstrated by your ability to help bolster the company's market share while remaining consistent with brand identity.

Your roles and responsibilities will be :

1) Develop and implement comprehensive marketing strategies and plans to support the company's objectives, target audience, and market positioning . Conduct market research and analysis to identify industry trends, customer insights, and competitive landscape to inform marketing strategies.

2) Define target audience segments and develop effective marketing campaigns and messaging to reach and engage these segments.

3) Collaborate with the creative team to develop compelling marketing materials, including website content, social media content, email campaigns, and advertisements.

4) Drive the creation and execution of digital marketing initiatives, including SEO/SEM, social media marketing, content marketing, and email marketing.

5) Monitor and analyze marketing campaign performance metrics and provide regular reports to management, making data-driven recommendations for optimization.

6) Stay updated with emerging marketing trends, tools, and technologies, and recommend innovative approaches to enhance marketing effectiveness and efficiency.

7) Collaborate with the sales team to develop sales enablement materials, such as presentations, case studies, and sales collateral.

8) Work closely with product development teams to gather market feedback and insights, ensuring that marketing strategies align with customer needs and product roadmap.

9) Collaborate with external partners, agencies, and vendors to execute marketing initiatives and ensure brand consistency.