Public Relations Executive - ITC Personal Care Products Business - To identify and create media opportunities for brands so as to enhance brand imagery, visibility and credibility to build desired brand opinions and influence consumer behavior. - This role is ideal for Dynamic, Proactive individuals with excellent communication skills, flair for writing and a creative mindset - this role will involve the management of a wide spectrum of Media relation activities, media communication campaign, community relations and Crisis communications. The individual must have prior PR experience from a reputed organization and this role is a hand on role. - Assist in effective communication on behalf of the Personal Care Products Business to external stakeholders, particularly through media. - Assist / Create/identify series of relevant and appropriate brand PR opportunities to enhance brand Imagery, credibility and visibility to influence consumer behavior and help create a positive disposition towards PCPB brands - Content development and editing - press release, articles, FAQS, briefing documents, etc. and maintenance of this knowledge repository - Support Brand marketing with impactful and focus features on brand attributes and communicate key brand messages - Work closely with the digital marketing team on creating integrated communications ideas and content which can be leveraged on various social media platforms reaching out to both internal and external audiences. - Liaise with corporate communications for brand specific communications to align with the Organizational line of thought - Deployment and tracking a crisis strategy in liaison with the team, corporate communication and brand custodians including legal - Track, Monitor & Influence Media Coverage - Interact with internal stakeholders to ensure brand dialogue and communication - Assist in managing PR agency output and to enhance brand reputation, imagery and influence. QUALIFICATION : - Post - Graduate in any field. - Masters in Corp Communication / Journalism / Public Relations is an added advantage EXPERIENCE : - Total relevant experience of 4-5 years FUNCTIONAL COMPETENCIES : - Excellent communication skills - written and verbal - Creative, analytical ability - Understands the media landscape and is well networked with media both print as well as digital - Hands on experience of web technologies, creative and presentation tools - Follows trends and implements best practices in employee engagement and influencer (both online and offline) engagement - Ability to understand the business holistically, its financial, legal and operational underpinnings and what it takes to make it profitable - Experience of managing communications agencies or an agency client servicing team LEADERSHIP COMPETENCIES : - Ability to work at a strategic as well as operational level - Comfortable in interacting across all levels of the organization - Interpersonal skills, team player, self-starter, drive for results - Ability to prioritize, plan and coordinate multiple business demands and manage the expectations of all stakeholders effectively

Kolkata

ITC - Public Relations Executive - Personal Care Products Segment 

ITC - Public Relations Executive - Personal Care Products Segment  ,Job Description for ITC - Public Relations Executive - Personal Care Products Segment  in ITC Ltd in  Kolkata for (4-5) years of experience. Apply Now!

Job Description for ITC - Public Relations Executive - Personal Care Products Segment  in ITC Ltd in  Kolkata for (4-5) years of experience. Apply Now!