iSchoolConnect - Manager - B2B/B2C Marketing

Marketing Manager (B2B/B2C)

Job Description :

Designation : Marketing Manager (B2B/B2C)

Location : Mumbai (Currently Remote)

Reporting to : Head Marketing & Alliances

Principal Accountabilities :

- Assist business-to-business (B2B)/ business-to-customer (B2C) marketing team develop appropriate communication to reach the target audience.

- Drive B2B/B2C marketing activities, in collaboration with the business development team.

- Organize events and exhibitions at industry events (both US and international).

- Regularly review collateral so that it is kept up-to-date and relevant for the audience.

Work Dimension :

- Work with the development team and paid marketing team to develop engaging content and marketing campaigns.

- Collaborate with professional bodies and partner organizations to create a database of new potential clients.

- Work with corp comm. and social media management team to develop social media content for B2B/B2C audiences.

- Work with clients, BD team, content team to develop case studies (written and video).

- Create and put into practice a plan for measuring B2B/B2C marketing activities through the CRM system.

- Demonstrated ability to manage the budgeting process and use analytical skills.

- Proven track record in delivering marketing campaigns that drive sales growth.

Work Context :

- Excellent communication skills.

- An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.

- Ability to remotely create and manage marketing strategies

Role requirements :

- Bachelors or MBA degree in Marketing or relevant field.

- 4+ years of hands-on marketing experience in a B2B/B2C role.

- Excellent understanding of B2B / B2C marketing.