ISB - Senior Manager - Digital Marketing

- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. With an experience of single-handedly driving multi-channel lead generation campaigns.

- Well-versed in performance marketing, conversion, and online customer acquisition

- Strong Analytical ability to drive Digital intelligence and data-driven thinking. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Knowledge of Marketing automation tools like Adobe Marketing Cloud, Salesforce, etc

- Excellent knowledge of social media and website metrics. Should be able to drive content marketing both organically and paid

- Strong experience of website analytics tools

- Demonstrable experience with web personalization tools and campaigns

- Collaborate with agencies and other vendor partners

- Plan, execute and measure web focused A/B and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Well versed with creating customer experience journey and value maps

- Prior experience in creating website traffic plan and goal driven traffic campaigns

- Experience in B2B digital marketing and advertising