IRIS Business Services - Senior Content Writer

Senior Content Writer- WFH role

Responsibilities :

- Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports, and web copies

- Serve as an exemplary writer, consistent with our company's tone and mission. Focus on writing clear, concise, well-polished copies

- Edit content produced by your team, including conceptualizing the projects upfront, assigning projects, and overseeing development and copy-editing before publishing

- Continuously measure and improve content performance; create reports leveraging Google Analytics, Uber Suggest, and social media analytics tools

- Build and maintain editorial calendar and written guidelines

- Stay up to date with the latest industry trends and customer challenges to build a more effective editorial calendar

- Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product's core benefits properly and consistently

- Interact with other content specialists and internal team members to create and review all content & ensure a consistent message

- Educate the organization to adopt better content creation practices through frequent testing of new content formats and distribution methods

- Management of all creative resources including designer and illustrator

Requirements :

- Bachelor's or Master's in marketing, communications, journalism, or related discipline

- 5-6 years of content marketing or direct copywriting experience

- Strong communication skills

- Ability to develop, organize, and maintain process documentation

- Ability to create, update, and maintain training documents

- Excellent grammar, punctuation, and spelling skills

- Experience/consistent performance in a deadline-oriented environment due to tight time restraints and volume of work

- Ability to manage multiple projects and juggle priorities

- Clear, effective communicator- verbally and in writing with the ability to be persuasive

- Ability to analyze and present content and social media performance

- Demonstrated ability to work productively with peers in a cross-functional capacity

- Must be able to respond quickly in an environment of changing priorities

- Must be able to set relevant priorities daily as the job requires

- An uncompromising approach to hitting deadlines

- Results-oriented; proven ability to prioritize, drive and achieve results through self and others under time pressure.

- Must be able to communicate in a calm and collected fashion

- Editorial mindset that seeks to understand what audiences consume and how to create it

- Project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of traffic, leads, and sales

- Strong knowledge of content marketing strategy and channels

Job Type: Full Time

Job Location: Location - Remote