IRIS Business Services - Manager - Digital Marketing

Digital Marketing Manager- (Permanent Remote working)

Experience: 5 - 7 years of B2B digital marketing experience

Key Skill Set Required :

Basic/ Technical must have:

- Product Marketing, App Marketing, Analytics, SEO, SEM, Campaign Management, CRM and Database Management, Paid Marketing

Additional:

- Knowledge of fundamental marketing principles, content writing and editing, graphic design, lead generation

Role and responsibilities :

- Plan, strategize and execute online product promotion campaigns through social media channels, PPC, SEO and email marketing channels.

- Responsible for online customer acquisitions through SEO, Paid Search (PPC) and Social Media Campaigns

- Managing the content/creatives on website ensuring that the creative requirements are met and lead generation is achieved through online channels.

- Prepare internal reports and prepare plan to improve key metrics based on the website traffic reports

- Plan and organize webinars and email marketing campaigns for lead generation

- Optimizing paid search, display and remarketing campaigns on regular basis to increase leads and conversions for achieving the expected growth in business

- Lead the execution of brand digital campaigns, strategies and advertising programs

- Responsible for traffic, leads and conversions through various online campaigns

- Monitor competitive landscape for various products and gather ideas for product promotion

- Track and analyze website traffic reports using web analytics tools such as Google Analytics, WebTrends etc.

- Identify new trends in digital marketing and adopt as required

- UG / PG

Qualification UG + MBA in Digital Marketing (Preferred)