iQuanti - Paid Channel Campaign Analyst

As a Paid Channel Analyst, you will deliver on data driven digital marketing and consulting projects by analyzing campaigns to solve client business problems and by implementing optimization plans across multiple paid media channels like Paid Search, Paid Social, Shopping Ads and Programmatic Display

Responsibilities:

- Setup, manage and optimize paid campaigns across various channels and platforms to meet project goals and contribute towards driving client success.

- Own campaign execution and test implementation as per channel strategy and plan created by Solution leads and SMEs

- Participate in strategy creation for client by providing insights from account, competitor and market analysis

- Acquire high level of proficiency on marketing platforms such as Google Adwords, Bing Ads, Marin, Facebook Business Manager, Doubleclick Bid Manager, Rocketfuel, Adform, etc.

Own end to end paid channel execution through:

- Campaign setup: Researching, identifying & sizing keywords or audiences to target, writing search ad copies or creative briefs for display banners, estimating bids and budgets required to meet goals and setting up campaigns in respective platforms

- Daily and Weekly Campaign Monitoring: Daily monitoring of performance against target KPIs, week on week trends, spends, etc.

- Campaign optimization: Regular bid and budget management as per iQuanti frameworks, SQR analysis, etc. to ensure spends are optimized for ROI

- Channel testing: Analysis and hypothesis generation to create test plans, test implementation, monitoring and results reporting across various channel levers such as targeting, keywords, ads, quality score, etc. to improve channel performance

- Opportunity audit and analysis: Deep dives to discover new growth opportunities for account or client as a whole

- Performance reporting: Creating weekly and monthly performance dashboards & writing insights for client reporting

Key Performance Indicators:

- Contribution to enable client satisfaction of projects delivered

- Demonstration of technical excellence in campaign management and digital

marketing on the projects assigned to meet or exceed client goals

- Ownership towards learning client business, industry, customer & competition

- Ability to deliver error free and high-quality output on projects in a timely manner

- Adherence to iQuanti Paid Channel Management frameworks, processes and templates and contribute in evolving them

- Continuous self-learning and capability building in order to stay abreast of industry trends and best practices. Completion & renewal of platform certifications as required on projects.

Qualifications:

- 1 to 3 years of hands-on experience managing paid digital campaigns on Paid Search, Paid Social or Display

- Google Adwords Certification. Any Display or Facebook Advertising certification is a plus

Desired Skills:

- Strong proficiency in Excel

- Good analytical aptitude and problem-solving skills

- Strong written & verbal communication skills

- Ability to work in a fast paced environment - should excel with minimal supervision

- Excellent attention to detail

Salary offered: 6 - 8 LPA