Job Description: This role manages all branding and lead generation for ALPS. The marketing manager will manage all marketing content for ALPS - including website, landing pages, and other thought leadership content. The role will also be responsible to execute all paid campaigns for ALPS. The marketing manager will manage a team of analysts and work closely with the product managers, sales team, and the head of product. The success of the role will be measured by the number of MQLs generated and the total cost of acquisition of such leads. Responsibilities: Marketing Strategy : - Partner with Product head to develop business cases and formulate marketing strategies for ALPS - Recommend marketing actions based on trends in the product competitive landscape Marketing Collateral : - Partner with Product managers and content writers to create high-quality marketing collateral that will be used for the website, ad copies, landing pages and various other sales interactions Lead generation campaigns: &nbsp; - Responsible for ideating, conceptualizing, and executing targeted ABM campaigns for different segments - Analyze campaign data to identify insights and actions to improve performance of campaigns SEO and Content : - Create content calendars for website/blog with an aim to win in SEO for specific topical themes - Collaborate with Product managers to create 10X content for key topical themes that we want to win Project Management : - Accountable for a Marketing Qualified Lead and a CPA goal - Translate strategic plan to a mid-level and detailed execution plan - Manage a team of analysts for on-time, on-budget, and quality delivery of various marketing projects/initiatives - Responsible to bring visibility into progress and performance of various marketing initiatives with the help of reports, dashboards, and updates Qualifications: MBA graduate from Tier 1 business school with 8-10 yrs experience with at least 5 years of digital marketing experience Desired Skills: - Ability to think strategically to impact business outcomes and create strategic roadmaps - At least 2 years of experience in B2B marketing or Account-Based Marketing (ABM) - Prior experience in Search Engine Marketing, Social Media Marketing and Email Marketing - Exceptional verbal and written communication skills. - Strong project management and communication skills. - Strong analytical skills, numerical skills and a good knowledge of Excel and PowerPoint. - Creative flair and enthusiasm for new ideas and concepts. - Good relationship management skills and a good team player

Bangalore

IQuanti - Manager/Senior Manager - Product Marketing - IIM/MDI/ISB/FMS 

IQuanti - Manager/Senior Manager - Product Marketing - IIM/MDI/ISB/FMS  ,Job Description for IQuanti - Manager/Senior Manager - Product Marketing - IIM/MDI/ISB/FMS  in IQuanti in  Bangalore for (8-10) years of experience. Apply Now!

Job Description for IQuanti - Manager/Senior Manager - Product Marketing - IIM/MDI/ISB/FMS  in IQuanti in  Bangalore for (8-10) years of experience. Apply Now!