iQuanti - Director - Campaign Management & Holistic Search

Director - Campaign management & Holistic Search will lead the digital campaign management practice including paid and organic search optimization.

- He/she will play a crucial role in creating strategies to achieve campaign goals for iQuanti's clients.

- This role is also responsible for building capability and developing solutions for the campaign management practice.

- This role reports into the Delivery Head and will be based at iQuanti's Bangalore Office

Responsibilities:

This role comprises of four key functions.

Practice planning :

- Business strategy and planning for the practice

- Identifying market opportunities

- Identifying the changes occurring in the search and landscape across industry.

- Client advisory role

- Establishing iQuanti to a position of industry acknowledged thought leader.

Delivery/Campaign results :

- Oversee digital campaigns across clients, with accountability for ensuring operational excellence and highest quality outputs

- Provide guidance to the delivery teams on relevant methodologies and applications to achieve client campaign goals

- Establishes quality standards and ensures implementation of processes to deliver quality output for effective client servicing

- Be the senior-level point of escalation to resolve issues, prioritize projects, or develop time-sensitive, high-impact work

Excellence :

- Leads the creation of frameworks to analyze campaign performance and opportunities and search optimization across channels.

- Recommend and drive the implementation of new tools and processes to continuously improve campaign management capabilities

- Develop frameworks for delivering successful search, display, email and social media campaigns

People and Leadership :

- Build and manage a team of geographically dispersed subject matter experts

- Identify and nurture talent and foster a culture of learning

Sales Support :

- Collaborate with client partners and business development and assist the team with identifying growth opportunities for iQuanti and its clients

- Develops relationships with 3rd party tools/platforms and works towards establishing iQuanti as a preferred partner

Knowledge / Experience:

- At least 12 years of experience with proven leadership skills in managing cross-channel (search, display, email, social) digital campaigns of $20M or larger

- Has managed teams of 30 or more people in various geographic locations with a proven track record of executing successful campaigns

- Must have prior experience in leading cross-channel global digital campaigns with fortune 500 companies

- Has the ability to work with senior management and work within the political structure of his/her own organization as well as the clients

- Must have the ability to communicate effectively in writing, verbally, and through presentations

- Prior experience of establishing relationships and working with third party vendors, sales, marketing, and legal teams is an added advantage