iQuanti - Associate Manager - Organic Search - Search Engine Optimization

Job Description :

Strategic :

1. Opportunity Sizing: Perform detailed keyword research on the client's site by considering the existing SEO reach, competition benchmarking and cross-channel analysis to arrive at targeted keyword sets. Use inputs from this analysis to employ a bottoms up approach to forecast the organic opportunity for the client.

2. Client Goal Delivery - Lead the SEO goal achievement plan as a part of client project teams

3. New Business Support - Drive discussions with presales, account management and business development teams on opportunities with clients to enable new business acquisition

4. Function Building - Drive the achievement of the business unit goals of operating margins by working closely with the BU leadership and implementing efficiency and productivity focused initiatives on projects

Operational :

1. Project Management:

- Create, manager and deliver project plans to achieve results for clients from the organic search channel. Needs to drive the achievement of the milestones and results on the project plan with the team of analysts and senior analysts working closely with the Engagement Manager

2. Technical Analysis :

Lead comprehensive technical site audits on desktop as well as mobile to identify gaps like page indexing, text to HTML ratio, broken links, etc. and suggest recommendations. Also drive the execution of optimization plan with the project managers.

3. On Page Optimization : Lead detailed analysis of all on-page attributes like H1 tags, meta-tags, title tags, etc. and provide recommendations based on SEO best practices for optimization. Also drive the execution of optimization plans with the project managers.

4. Content Strategy : With keyword research as the fundamental input lead a deep dive on site content to lay down a content strategy. The strategy needs to provide keyword to page mapping, identify content gaps and suggestions in the form of content calendars for both on and off the site. Also drive the execution of optimization plan with the project managers.

5. Off page : Lead in-depth link analysis by evaluating multiple link data points and properties. Categorize the links as positive or negative impact links and create action plans around link building or removal. Also drive the execution of optimization plan with the project managers.

6. SEO analytics : Lead data analysis on SEO and derive actionable insights to enable continuous optimization. Be analytical and creative in representing SEO data in different reports and dashboards. Provide SEO insights to the clients over weekly, monthly and quarterly touchpoints.

People

1. Guide, lead and mentor the group of analysts on the project to deliver the project SEO goals as their reporting manager

2. Contribute to overall capability development of the function by taking formal and informal training sessions in their chosen area of expertise

Key Performance Indicators

1. Contribution to enable client satisfaction of projects delivered

2. Demonstration of technical excellence in SEO and digital marketing on the projects and for building the function

3. Ownership towards learning client business, industry, customer & competition

4. Ability to deliver error free and high quality output on projects

5. Ability to drive the team on project plans for the SEO channel and deliver in a timely manner

6. Lead the team of analysts to follow the SEO framework, processes and templates and contribute in evolving them

7. Introduce best practices to the team based on knowledge and expertise in digital marketing and SEO

8. Lead discussions with Business Development and Account teams over revenue growth opportunities

Internal Interfaces /External Interfaces - SEO Subject Matter Experts (US Based) Client Digital Program Managers (Client Location Based)

- Project Managers (India Based) Client SEO Channel Managers (Client Location Based)

- Business Development & Presales (US & India)

- SEO Business Leadership (India Based)

Desired qualifications

- Master's degree in Business, Marketing, Advertising or Communications from Tier 1 institution

- Bachelor's in quantitative disciplines will be a plus - Bachelors/Masters in Communications and English language will be a plus

Desired experience :

- At least 4-5 years of experience in marketing, strategy or digital marketing roles

- 3+ years of recent experience in SEO will be a plus

- Prior experience of working in client servicing will be a plus Experience of leading and managing teams is a plus, Experience of content writing for marketing websites, campaigns and articles will be a big plus

Knowledge and Skills :

Technical Knowledge :

1. Strong knowledge of digital marketing

2. Basic knowledge of Search Engine Optimization (SEO) and an inclination to explore the area in depth

3. Knowledge of SEO tools and processes will be a plus

4. Strong skills in content writing will be a plus

Behavioural Skills :

1. Ability to think strategically to impact business outcomes and create strategic roadmaps

2. Strong leadership, mentorship and entrepreneurial and execution skills

3. Strong project management and communication skills

4. Strong analytical skills, language skills and a good knowledge of Excel and Powerpoint

5. Creative flair and enthusiasm for new ideas and concepts

6. Good relationship management skills and a good team player

7. Passion for digital marketing and flair for website technology, content and SEO