iOPEX Tech - Director - Marketing

We are looking for Leaders who can execute well against their current vision and are well-positioned for tomorrow. As a Director Marketing of iOPEX, you will be leading the marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, building brand worth, while managing a young and professional team. You will work closely with the sales team to develop a pricing strategy that will help us to maximize profits. Reporting to the Founders.

Roles & Responsibilities

- Design and implement comprehensive marketing strategies to create awareness of the company's business activities

- Responsible for customer acquisition across all channels (online/ offline)

- Creating Marketing Collaterals for positioning the Machine Learning, Artificial Intelligence, Digital media Platform across various sectors & AdTech domain

- Organize promotional events or activities, webinars, seminars

- Work closely with the sales team in creating the collaterals proposals and other marketing pitch

- Manage and own all aspects of marketing communication and company website

- Run all the digital marketing channels such as social media, SEO/SEM, content, display and affiliate channels.

- Research the market to identify new industry segments and create differentiated positioning.

- Lead the entire marketing team (designers, developers and market research analysts).

Competencies

- Marketing strategy

- Leadership

- Offline/brand marketing

- Analytical mind

- Excellent Communication (Written/ Verbal)

- Creative Thinking

- Market Research

Education Qualification

Tier 1/Tier 2 technology/ Management institutes

Experience

8 years of marketing experience with a minimum of 5 years of experience in digital marketing channels.