iOPEX - Lead - Demand Generation

Job Brief:

1. Domain expert in the specific area - 8+ years of experience in Digital Marketing- Lead GenerationPerformance marketing role focused on lead generation using digital channels like Google, LinkedIn etc.

2. Expertise in B2B marketing campaigns. Excellent knowledge on planning and executing digital marketing campaigns including Inbound/ outbound and organic/ inorganic. Managing/building strategies to drive online traffic to company website / social media platforms. Measure and report performance of all digital marketing campaigns. Identify trends and insights and optimize performance based on insights .

3. Brainstorming new and creative growth strategies through digital marketing.

Competencies Required:

1. Manage budgets and campaigns across all digital channels to drive strong return on investment and effective ROAS

2. Develop and manage digital prospecting, remarketing campaigns, email marketing, and marketing automation strategy.

3. Identify, ideate, execute and optimize multi-funnel SEM campaigns, PPC campaigns, and campaigns on Google AdWords, LinkedIn, Twitter, Quora, Bing, and other channels to drive high-quality lead generation/user acquisition across multiple target audience parameters.

4. Conduct regular conversion rate optimization audits with a 360-degree multi-channel dashboard view

5. Responsible for prospecting, qualifying and generating new sales leads to support the Sales team.