Invesco - Manager/Senior Manager - Digital Marketing

- Analyze, plan and execute all web, database marketing, email, social media, and search, display advertising campaigns.

- Reviewing and optimizing design, content of all company digital assets

- SEM / SEO campaign ideation, planning and execution along with monitoring web traffic metrics

- Optimize campaigns on day to day basis across digital and social media to strive for maximum throughput.

- Designing and building automated email marketing flows and email campaigns including segmentation, testing, and deployment, and continually evaluate these for improvements.

- Conceptualizing and design hyper - personalization, insight-based campaigns.

- Creating A/B split tests of marketing assets to improve campaign performance.

- Measures and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Visualize and build required analytics dashboard and insight tools

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Identifies critical conversion points and drop off points and optimizes user funnels.

- Identify, ideate growth marketing strategies

- Creative with experience in identifying target audiences and devising digital campaigns that inform and engage

- Demonstrated ability to manage and augment digital marketing strategies.

- The ability to analyze various forms of data, knowledge of analytics tools, such as Google Analytics, Decibel, Netcore(marketing automation tools), Facebook Ads Manager, Google ads manager, Google Data Studio and a strong understanding of SEO/SEM and social media platforms.

- Deep knowledge of web design principles

- Strong analytical skills, data driven thinking. Experience of SEO optimization

- Strong communication skills

- Strong proficiency in MS office, especially powerpoint excel

- MBA - Marketing