iNurture - Vice President - Digital Marketing

About Company

A pioneering edtech solution provider, iNurture revolves around a university-industry partnership. It collaborates with premium Indian and global universities to power new-age undergraduate and postgraduate programs through industry-aligned curricula and advanced technology enablement. iNurture implements a holistic knowledge-imparting model to prepare students for new-collar jobs in emerging industries.

iNurture leverages its strong industrial associations to facilitate guest lectures, internships, industrial visits, live projects and placement assistance. Its artificial intelligence-based platform assesses the employability of a student and provides necessary interventions through on-campus career development programs and placement cells, strengthening the employability quotient' across the entire spectrum of adult learning - from college to corporate.

Job Description:

- Drive digital marketing & student / partner acquisition.

- Design and execute activation and engagement campaigns across the user funnel via multiple channels including online advertising, product launches, online campaigns, email marketing, webinars and more

- Inbound and outbound campaign development: Execute email campaigns (customer acquisition, drip and nurture), SEM/SEO/SMM, and content marketing

- Extensively involved in running and handling end to end Digital Marketing including Online, Mobile and Social Media Marketing.

- Actively drive the companys website strategy, website design & dvpt, website maintenance including value adds like, database mgmt & community building.

- To design, develop & execute multiple initiatives using the website as a strategic branding platform.

- Become an advocate of the B2C business in social media spaces, engaging in dialogue and answering questions where appropriate.

- Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results

- Regularly feedback insights gained from social media monitoring into product and other teams to help them evolve their strategies in a timely fashion

- Monitor digital marketing techniques and strategies used by other startups & ecommerce brands; poach best-practices and creative tactics specifically in the education domain.

- Manage Blogger outreach program and build an active brand ambassador network to spread the word about the Company.

- Ability to build huge people network/ increase the traffic or fans on social media profile pages.

- Implement SEO and SEM strategies to drive incoming traffic & leads

- Optimize results for campaigns by working with creative team on A/B testing content

Technical Competencies :

- Should be an expert in handling online promotion activities using social networking sites Facebook etc.

- Should be an expert in AdWords, Facebook AdManager and other social and search engine ads platform

- Should have good experience and understanding of CPM, CPC, CPA, CPL etc.

- Experience in Education Industry will be preferred. However it is mandatory to have had in-depth experience of online brand building & customer acquisition.

Behavioral Competencies :

- Strong leadership skills

- Strong interpersonal skills to work with diverse teams

- Excellent Communication skills