iNurture Galileo India - Senior Marketing Lead

Job Responsibilities :

- Conceptualization, Visualizing & Designing of Logos, Website, Mobile App, Social Media Creatives, Digital Marketing Creatives, Video & Print etc. etc.,

- MarComm: Design and execute annual marketing communication plan for the company, drafting high quality communications ensuring appropriate content, tone, brevity and consistency

- Planning, developing and implementing all the MarComm and BrandComm activities both for digital and conventional channels.

- B2C communication, with partner branding or the concerned sub-branding and ensure that online and offline communication is in sync.

- Plan, execute and monitor digital campaigns for iNurture and its partners on Google, Facebook and other channels.

- Generate leads through SEO and organic campaigns.

- "PR and Events - Drive PR initiatives and activations" - Connect with media houses for both online & offline communication

- Marketing and branding activities like print ads, radio ads, TV ads, ATL, BTL and other branding activities.

- Liaising with marketing agencies for campaigns on TV, Radio, Online, Outdoor & Print.

- Organizing and participating in events like seminars, education fairs, trade shows etc.

- Team Management - Manage team performance and output quality.

- Storytelling: Conceptualize & create a strong storytelling ethos for Influencer marketing & product shoots.

- Review and run the final quality check of all forms of communications of the brand being released internal as well as external.

- Coordinate with content team, social media team & manage in house team of designers for overall execution of Brand Go-to market strategy (Buzz, pre-launch, launch & post-launch).

- Developing high quality and effective marketing collateral's that align correctly with the overall brand strategy.

- Work closely with agencies for developing and launching initiatives and programmes to strengthen brand positioning, overcome competitor challenges, etc.,

- Carry out efficient Media planning and execution across all mediums

- Generate MIS and analytical reports for management reviews.

- Work closely with Sales distribution teams across channels for establishing and achieving the business plans (top-line profitability) through effective ATL BTL programs

- Maintaining and updating brand communications guidelines - including visual and copy content.