Product Marketing Manager Job description for the role of Product Marketing Manager Preferred Experience: - 3+ years of experience in a similar role - Proven experience as a Product owner including Product value proposition, Product GTM, and Product Positioning - In-depth understanding of customer behavior, marketing, media channels, and brand - Experience in a startup or entrepreneurial venture in the education space is not compulsory but would be a big plus Key Responsibilities: - Strategic - Build a strong GTM strategy to help the product reach its target audience at scale to deliver growth at optimum costs - Strategize, plan and execute best-in-class marketing campaigns across channels - Create & drive strategy with the right prioritisation of initiatives to deliver the highest returns on marketing spends - Manage and own product marketing budgets and business results - Drive user growth- acquisition as well as retention for the product - Own product research, consumer insights, communications, and positioning - Analytical - Analyze user funnels and optimize them for maximum conversion - Continuously track and measure campaign performance and come up with actionable insights - Collaborative - Work with various teams (strategy, content, performance marketing, design, product, and sales) to implement strategies - Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations, and plans Must-Have Mindsets and Skillsets: - Excellent verbal and written communication skills - The Ability To Hustle: Ability to work in a fast-paced, dynamic, and often ambiguous environment where multitasking and prioritizing is highly essential - Detail-oriented: Ability to critically analyse problems and solutions in-depth, with an eye for zero-defect outputs - Tolerance for ambiguity: which translates to a 'get-it-done rather than wait-for-perfection' approach - A business-oriented creative: Driving business outcomes through creative initiatives - Iterative problem-solving: which translates to structuring problems and iterating on creative/implementable solutions - Bias to own, hustle and deliver: meaning proactively taking the lead with new initiatives, by default - Obsession with process excellence: Being independent and detailed with all inputs and outputs - Caring and inspirational teammate: which translates to bringing the best out of every colleague, always :)

Bangalore

InterviewBit - Manager - Product Marketing 

InterviewBit - Manager - Product Marketing  ,Job Description for InterviewBit - Manager - Product Marketing  in InterviewBit in  Bangalore for (3-4) years of experience. Apply Now!

Job Description for InterviewBit - Manager - Product Marketing  in InterviewBit in  Bangalore for (3-4) years of experience. Apply Now!