Intergrow Foods & Beverages - Manager - Marketing

Company Profile:

Intergrow Foods & Beverages holds the brand Kitchen Treasures which is in the segment of FMCG and currently running 100% curry powders & Masalas.

At Kitchen Treasures, our philosophy is to create a 100% experience for our consumers. We make it our mission to provide 100% purity, 100% goodness & 100% wholesomeness.

From source to the shelf – we strive to achieve 100% purity, taste and quality at each and every step of the way. From our 10,000 acre controlled network of farms, our conscientious cleaning, manufacturing and packaging processes that meet global standards, to our stringent quality norms unparalleled in India, we ensure that with us, you get nothing less than 100% in all our products.

Kitchen Treasures is brought to you by the house of Synthite – the world’s largest producer of value added spices. Synthite has a 42-year long and successful history in producing spices, natural flavors, spice oleoresins, and pure and blended seasonings. Our customers include FMCG food manufacturers, flavour and color houses.

www.kitchentreasures.in

www.synthite.com

Roles & Responsibilities:

- Brand Planning : Analyze the market research data, external market study results with respect to growth prospects, changes in brand positioning, brand health

- Portfolio Planning: Analyze the current and past industry trends, market competitiveness of products and SKU's, consumer requirements to identify gaps in the current brand portfolio.

- Plan, budget & implement brand building & marketing activities, POP communication, packaging, pricing, new brand launches etc

- New Product/ Product Extension Planning, Development and Launch: Gather inputs from market research data, consumer insights for preparation new product brief in line with R &D.

- Brand Communication, Development and Execution: Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication.

- Packaging Development: Analyze the market research data on new packaging trends in the market (if, required).

- Conceptualize trade promotion schemes (covering the objective, mechanism, merchandise etc) and prepare promotion brief.

- Brand Plan Review : Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis

- Consumer Complaint Addressal: interact with customers to identify the root cause of market complaints.

- Gathers relevant data continuously on pricing patterns to aid pricing decisions of all competitor brands. Ensure Optimal pricing of products so that the top-line & bottom-line objectives of Intergrow Foods are strictly met.

- Co-ordinates with media agencies for effective media planning & evaluation to ensure optimal ROI on all media investments.

- Assumes overall responsibility in formulation of Brand vision, brand architecture & plan for brand extension.

- Implements marketing and advertising campaigns by preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations.

Qualification & Experience:

- MBA/PGDBA from Tier I institute with 3-5 years of experience or from Tier II institute with 4-8 years of experience in the field of marketing & branding.

- FMCG/Food Industry experience in South India will be preferred.