InsuranceDekho - Performance Marketing Role - B2C Segment - IIT/NIT/BITS/IIM/ISB/MDI/FMS

About Company:

We're one of the Largest and fastest growing Insuretech Players in the country.

Responsibilities:

- Strategize and own the entire marketing strategy to acquire customers through multiple paid marketing channels

- Tracking and Owning ROI for marketing spend across channels including, but not limited to, Facebook/ Instagram/ Google

- Be experimental in exploring new channels to drive traffic and acquisition

- Grow and optimize the end-to-end PPC funnel (right from keyword research, bid management, writing ad and landing page copy)

- Liaison with the design team to experiment new creative on daily/weekly basis

- Work closely with developers and designers to build landing pages

- Work closely with the Content and Outbound teams to run retargeting campaigns

- Explore new and/or unconventional paid acquisition channels

- Explore and manage all paid partnerships

- Rigorously A/B test to maximize the ROI from each channel

- Optimize website content, landing pages and paid search copy

- Leveraging vernacular intelligence in all ads by coordinating with communities across languages.

- Partner with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches

- Lead, mentor and build the performance marketing team

Requirements:

- 4 to 8+ years of work experience in performance marketing with a reputable B2C company

- Hands on experience in scaling the Gads campaign (Search, GDN, Smart, Performance Max, Retargeting) to deliver lead volume of 1L/month plus in controlled CAC

- Tier 1 pedigree

- IIT/ NIT/ Top Tier Engineering School/ IIM/Top Tier B-School/Performance Marketing Certification

- Passion for startups