Instinct Innovations - Manager - Digital Marketing

Digital Marketing Manager

PRIMARY GOAL :

- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

- Maintaining our social media presence across all digital channels

- Measuring and reporting on the performance of all digital marketing campaigns

RESPONSIBILITIES :

- Plan and execute all digital marketing strategies, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

QUALIFICATIONS :

- Proven working experience of 5 to 8 years in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in setting up and optimizing Google Adwords campaigns

- Experience in optimizing landing pages and user funnels

- Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Working knowledge of HTML, CSS, and JavaScript development and constraints