InspireOne - Digital Marketing Consultant

Role: Digital Marketing Consultant

Location: NCR

Background: Digital is a high priority area within the organization. The organization wants to leverage digital space to drive both - leads generation and brand growth. We share a great excitement about the opportunity digital presents for us and hence seek a digital marketing consultant to convert this excitement to digital plans.

- Preferably a freelance consultant working individually/ with a team or organizations with team of digital consultants

- He/she will be an expert in digital marketing strategy, tools, and be connected with the digital marketing ecosystem.

- He/she will be responsible for scaling up Digital Marketing for the organization by supporting marketing team. Also, he/ she will be a change agent to drive adoption of digital marketing and new ways of leveraging it in order to transform the way the organization connects with its target customers.

Specific responsibilities:

- Develop a digital marketing strategy & marketing program aligned with organization's strategy

- Lead, coach and implement digital marketing efforts to ensure alignment of digital initiatives with the organization's objectives

- Help execute the developed campaigns/ tasks and build strong analytical capabilities in the team, by defining - what to measure- and - How to measure- for each digital initiative across search and social space.

- Identify emerging trends and tools in the digital space, and deliver timely campaign results/summary leanings.

- Guide us on strategizing on how to improve our SEO ranking

a) On page optimization

b) Link building

- Help bring in a technical procedure in our initiatives for us to trace the browser/ incoming traffic- Get more traffic on our website

- Website enhancement

- Support in content marketing: Identify key themes to write blogs, articles, whitepapers, infographics on, based on relevant keyword trends

- Increase visibility and provide relevant participation on social media

- Measurement and analytics to continuously improve our marketing initiatives

- Ability to present information and communicate effectively with teams and individuals

Knowledge, Experience and Qualifications:

Proven experience in digital marketing with organizations:

- An understanding of brand positioning, brand strategies and demonstrated ability to carry this understanding into creating digital marketing campaigns

- Prior experience in digital agencies for minimum of 3-4 yrs

- Masters in Digital Marketing or an MBA with specialization in marketing, or mass communication with relevant experience in digital space

- Strong project management skills, and proven ability to manage and deliver multiple projects on time and within budget, at once.

- A passion for Web technologies, the Internet and emerging technology trends.

- Must have extensive commercial SEO experience with a focus towards on page optimization, link building and social media.