About us : 1. Innoviti a pioneer in innovation, with a drive for execution, has established a position of substance in the payments space: a. Processes annually over 6.5B$ of payments from 1000+ cities in India (over 5% of all transactions). b. Has grown at a CAGR of 70+% over the past 3 years with a 100% growth in past 12 months. c. Driving an ARPU that is 3X of national average and 2X of any other payments company in India, d. Innoviti is already the provider of choice for merchants, with marquee customers-Reliance, Landmark, Indigo, Inox, Titan, Walmart and over 100 others. 2. The company is supported by an impressive investor list comprises (Titan, Catamaran Ventures, Bessemer Venture Partners and SBI-FMO). And with adequate resources at its disposal, the company is well capitalized to drive its growth. 3. The company is anchored on digital, retail transactions - a large, complex, rapidly changing space that represents a huge opportunity for consumer ecosystems: a. The worldwide digital transactions market is 100 Tn$, conventionally built around the card payments ecosystem. The Indian market, though with lower penetration and usage, is still a significant 1 Tn$ and rapidly growing. b. There are powerful tailwinds in terms of technological developments, regulatory simplifications and fundamental consumer trends. This is not only fuelling accelerated growth, but also unveiling potential new segments, products/platforms/services and business models. This very fundamental disruption is levelling old advantages and giving an opportunity for new players to surge and become the new leaders. c. Transactions are a fundamental node of the business, connected to revenue generation &amp; consumer satisfaction, commercial operations/efficiency/control as also financing. Embedded in the pulse of transactions is valued information that can be leveraged multi-dimensionally. The value in the transactions goes far beyond the cost of the transaction. Hence owning the transaction node can unlock deeper opportunities. d. The transaction ecosystem has multiple interconnected stake holders - merchants, banks and other financial intermediaries, consumers and purveyors of platforms/protocols. In this complexity are varied monetization opportunities. 4. Innoviti's goal is to help businesses extract better value from transactions than anyone else in the ecosystem. Innoviti's platform is rooted in the processing of digital transactions, monetizing payments data to drive sales efficiencies in ways not easily possible through conventional means.: a. Drive efficiencies in reconciliation, cash management and interest costs. Provide marketing services to customers and suppliers to enhance sales or reduce cost. All done in a measurable and controlled manner. This attracts a wide variety of customers to the platform, some examples being: a) Merchants who want insights into customer payments for better control and reduced payment back-office operations. b) Brands who want to drive preference for their products at these merchants. c) Financial service providers who want to drive preference for their payment instrument. d) Banks and lenders who want to get access to customers at these merchants to offer them loans at a lower risk and cost than other channels. 5. Over the past two years the company has invested in two key areas - significantly strengthening the platform and in building the functional teams required for growth. This provides a solid platform for explosive growth. Towards this the company is : a) Making the platform open to onboard customers easily, b) Changing distribution models to reach 100X customers, and c) Allowing more intelligence to the channels to drive multiple use-cases. d) Streamlining the supply chain and production to drive faster go-to-market and improve margins. 6. In a new phase of growth, the company has two thrust areas: a. To strengthen its current business, by: - Surge the business 10X over next five years to reach 15% of market share, becoming the partner of preference and industry leader. - Anchor this with significantly strengthened business processes that provide stability and enduring competitive advantage b. To innovate build new business opportunities in key areas for sustained leadership. a) The company business is built around its root strength in technology capabilities supported by a diligently earned credibility with stakeholders. It seeks to enhance its strengths in go-to-market/marketing, identifying/extracting commercial value and adding intelligence meaningfully. To drive this roadmap the company is looking for talent who are ready to do what no payments platform has done before and what every payment platform will do thereafter. Would you like to join this journey? Designation : AVP - Digital Marketing Location : Bangalore Role and responsibilities : - The role will be responsible for strategy development and execution of Innoviti's planned online sales and lead generation channels - across both Innoviti's own website and 3rd party digital assets like e-commerce marketplaces etc. - Additionally, the role will also function as domain expert to assist in leveraging all available digital branding and communication assets optimally towards enhancing overall Innoviti brand salience and PR mileage. This will include responsibility for regular design and content upgrades for Innoviti's corporate website and related social media extensions. - The role will be part of overall Marketing Team and will require regular collaboration with both Marketing &amp; Communication and Product Marketing to ensure alignment of all digital initiatives with overall Marketing objectives. Key Responsibilities : - Lead development of Innoviti's online sales strategy and plan its execution/ roll out. Build online sales as a significant contributor to Innoviti's overall sales channel mix. - Collaborate with Marketing team to maximally utilize company digital assets and digital advertising to deliver company branding/lead generation objectives. Lead design and content upgradation for Innoviti website and allied social media assets. - Lead the development of systemic processes/infrastructure to deliver a more consistent content-marketing focused approach toward achieving above objectives. Requirements : - Bachelor's degree in business or marketing; MBA preferred from reputed college - 10+ years of digital marketing experience in a consumer marketing/branding-focussed environment like e-commerce/online travel/FMCG/Banking; proven proficiency in planning, executing and measuring digital advertising programs designed for lead generation. - Prior experience of managing a digital content generation pipeline for delivering branding objectives will be advantageous. - Preferably at least 2+ years of hands-on experience in directly driving business growth in an e-commerce environment. Prior experience of setting up, stabilizing and growing a new e-sales transaction platform from scratch will be advantageous. - Knowledge of and proficiency in using various digital productivity/ automation tools and libraries to build an online e-commerce presence from scratch. - Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram. - Exceptional capabilities to source and analyse data to identify what is working and what not. - Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer. - Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third-party agencies. Team player! Personality : - Self-driven, results-oriented with a positive outlook and impeccable integrity. - Having a high orientation towards business and clear understanding of the difference between creating a product and delivering business value. A natural forward planner who critically assesses own performance. - A natural risk spotter who can quickly understand friction lying in business and work towards eliminating it. - Keen for new experience, responsibility and accountability. Able to get on with others and be a team-player. Benefits : - This job will provide the individual with a unique opportunity to work on developing Innoviti's online selling channel strategy from scratch. - Allows person to contribute significantly to the overall business objective of building one of India's hottest payment companies. - Contributing to Innoviti achieving its vision will provide an opportunity to the individual to be recognized as one of the members that made it happen.

Bangalore

Innoviti Payment Solutions - Associate Vice President - Digital Marketing 

Innoviti Payment Solutions - Associate Vice President - Digital Marketing  ,Job Description for Innoviti Payment Solutions - Associate Vice President - Digital Marketing  in Innoviti in  Bangalore for (12-18) years of experience. Apply Now!

Job Description for Innoviti Payment Solutions - Associate Vice President - Digital Marketing  in Innoviti in  Bangalore for (12-18) years of experience. Apply Now!