Your Role
We are looking for a Senior Associate - Content Marketing to join the Marketing and Partnerships team. You will work with the Product Management team and other marketing divisions to design top-notch content to strengthen brand positioning.
A Day in the Life:
- Work as an architect of creative digital content for extensive marketing strategies
- Exercise acumen in research skills to create a knowledge base that comes in handy in enterprise decision making in the field of healthcare
- Utilize a blend of strong soft and interpersonal skills to interact with industry experts and then transform collective ideas into highly creative content
- Create content marketing campaigns to drive leads and subscribers
- Use SEO best practices to generate traffic to our site
- Work closely with Senior Business Executives and Engineering teams on current projects and coordinate documentation
- Conduct secondary research and collate the information on the future prospect of diverse content strategies
What You Need:
- Persistence and diligence to 'go the extra mile-
- Understanding of U.S. healthcare is an advantage
- Should have at least 3+ years of experience in B2B content writing
- Flair for written and spoken English with an impeccable command of grammar
- Should have prior experience in managing a content team
- Should be able to understand different styles of understanding and should be well-versed with the style of content used in product launches and media communications
- Proactive, decisive, independent thinker and should be good at industry research
- Solution-oriented approach with proven ability producing technically accurate, high-quality results
- The creativity that builds credibility with the audience
- Proven experience working under strict deadlines and the ability to work quickly and accurately in a fast-paced environment
- Must have natural business acumen in order to qualify an opportunity
- The ability to handle multiple projects concurrently and work in a fast-paced environment
- Should be able to define buyer personas and create tailored content for individual personas
- A self-starter capable of making sense in unstructured situations
Preferred Skills:
- Creative Writing
- Market Research
- Content Marketing
- Content Strategy
- Advanced SEO Understanding
What We Offer:
- Industry-focused Certifications: We want you to be a subject matter expert in what you do. So, whether it's our product or our domain, you will dive straight in and be certified by the best in the world.
- Quarterly Rewards and Recognition Programs: We foster learning and encourage people to take moonshots. When you achieve your goals, we recognize and reward your hard work.
- Health Benefits: We cover health insurance for you and your loved ones.
- Sabbatical Policy: We encourage people to take time off and rejuvenate, upskill and pursue their interests so that they can generate new ideas for innovating at Innovaccer.
- Pet-friendly office and open floor plan. No mundane cubicles.
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