Who are we and what do we do? Glance is an AI-powered digital content platform for the lock-screen. Glance is in a unique space of its own, in terms of creating a new category - Surfaces of devices which keep the user informed, entertained and happy throughout the day. Glance showcases visual stories &amp; live streaming content across a variety of categories such as entertainment, news, sports, gaming, fitness, fashion etc. With more than 125 million daily active users, Glance is among that top 3 digital content platforms by daily use. Glance is a subsidiary of InMobi Group. InMobi Group's mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company's 2018 World's Most Innovative Companies. The group's portfolio companies include InMobi Marketing Cloud and Glance. About the role : - 2020-21 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market.&nbsp; It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. The key KPI for this role will be to garner a lion's share of advertising spends on digital platforms by meaningfully engaging with the media planning agencies and brand marketers, demonstrating the ways and means through which we can aid the marketers in meeting their business objectives and by showcasing and in-depth understanding on user trends. - Understand the digital landscape and develop in-depth understanding about the key strengths and weaknesses of the digital platforms- Facebook, Programmatic, Google, YouTube, OTT, short format video platform, news and sports publishing platforms etc. and articulate a winning space for Glance Lock Screen content &amp; Roposo. - Lead roadshows and content marketing initiatives highlighting the latest insights on users, marketing trends, influencer marketing, interactive trends, digital experiences, best practices, etc. with an eye towards our client base. - Represent Glance and Roposo's at various industry events. - Maintain expert knowledge of social networks, e.g. Instagram, Facebook, Twitter &amp; LinkedIn etc. - Be a proficient practitioner of Influencer Marketing - Stay on point on research and data mining, in order to understand the consumer and market - dynamics in any specific market What we need : - 3-5 years of media strategy and planning experience - Should be well-versed with end-to-end media planning process including both digital and traditional media. - Ability to thrive in a fast-paced environment - Willing to roll up his/her sleeves to deliver to the goals when needed - Right attitude to work as a team-player with multiple cross-functional teams - Collaborate well, both within the marketing team and cross-functionally - Confident to speak their mind and fight for what they need to be successful - Global outlook on strategy with local knowledge of implementation What's Glance Family like : - Great Places to Work- in India since 2017 - Think big, solve complex challenges and grow with new opportunities - Passionate and driven, creative and fun-loving - Take ownership and results-focused - We invite you to free yourself, dream big and chase your passion What do we promise? We offer an opportunity to re-imagine paid, native and influencer led marketing to billions of users for the most esteemed brands across all categories. We believe that this will be an amalgamation of content and technology coming together to ensure ROI for marketers and delight for consumers

Bangalore

InMobi - Manager - Media Planning & Strategy 

InMobi - Manager - Media Planning & Strategy  ,Job Description for InMobi - Manager - Media Planning & Strategy  in Glance in  Bangalore for (3-8) years of experience. Apply Now!

Job Description for InMobi - Manager - Media Planning & Strategy  in Glance in  Bangalore for (3-8) years of experience. Apply Now!