Infosys BPM - Senior Manager - Campaign Analytics

Infosys BPM - Operations Analytics Practice:

Operations Analytics is a recently established Practice at Infosys BPM and one of the growing service lines in the company. The Practice:

- Drive business metrics that add to the top-line and / or profitability for your business

- Develop Descriptive (reporting) through to Prescriptive Analytics, based on your company's need

- Consolidate data across functional silos, standardize, analyze and visualize to support your decision-making

- We apply next-gen technology to all parts of the analytics lifecycle from data extraction to visualization & analysis

Job Designation: Sr. Lead Analyst - Knowledge Services

Job Level: Sr. Manager

Domain: Campaign Analytics

Location: Bangalore

Company: Infosys BPM Ltd.,

The role holder should have good experience in the following areas:

- Hands-on experience in managing end to end campaign life-cycle, starting from pre-campaign analysis, Campaign design, Campaign delivery and post campaign analysis

- Strong experience in developing integrated marketing campaign strategies and activity plans for key programs (acquisition, retention, X-sell and VOC) across channel to achieve key outcomes

- Manage the implementation, tracking and measurement of marketing campaigns within the timelines and budgets

- Conduct hands-on analysis on CRM data using analytical and statistical tools such as SQL/SAS to uncover insights in customer behavior and business profitability

- Deliver weekly/monthly optimization and monthly reporting of results against key metrics

- Develop and manage personalization strategy for campaigns to improve response rates

- Use statistical analysis based on past campaign response to create targeted campaigns, segmentation and ongoing improvement in effectiveness of campaigns

RESPONSIBILITIES:

- Identify relevant KPIs: Define business metrics relevant to the client's business functions & take complete ownership for driving their improvement

- Identify key factors impacting KPIs: Identify upstream, downstream or operational factors that impact the achievement of target levels of the KPIs

- Develop paid PoCs (Proof of Concepts) working with client stakeholders and mapping their business pain points and problems

- Works with relevant Enterprise information management teams to organize the data capture and models for data analysis

- Develop analysis to understand performance: Performs quantitative and qualitative analysis statistical modelling, data deep-dives etc. to acquire insights from data

- Develop actionable insights to drive outcomes: Translates insights into an analysis report and communicates the insights back to the requestor

- Map insights to action items (working with clients stakeholders) in order to improve business metrics

- Facilitate monitoring of actions to drive outcome: Monitor actions (targeted business outcomes achieved)- by providing guidance and feedback to the operations team

- Works with Reporting specialists to standardize and automate recurring analytical requests into standard reports and dashboards

- Project collaboration: Work effectively both independently and as a member of cross-functional teams

- Project governance: Ensure compliance to governance model. Seek and manage customer feedback in order to ensure strong customer satisfaction on projects

EXPERIENCE / SKILLS / EDUCATION:

Work Experience:

- 6-10+ years of experience in the Campaign Analytics domain - extensive work experience at a Senior Management / Transformational Consultant role's

- At least 2-4 years of experience in front-line business consulting in Campaign management strategies, crafting solutions and delivering presentations to management teams

- Ability to analyze data & interpret results

Skills - Must Have

- Strong understanding of data driven marketing, campaign analysis, customer analytics (reactivation, retention, loyalty), CRM or database marketing

- Experience on creating Advanced Campaigns; A/B Testing, designing multi-channel & Cross-channel campaigns

- Strong analytical and quantitative skill. Expert in using SQL/Excel to manipulate data and perform high level or granular analysis

- Experience in campaign management tools such as IBM Unica, Teradata, Adobe Campaign

- Hands-on experience with platforms like Eloqua, Marketo, Aprimo Marketing Studio etc.

- Experience in activation and nurturing programs, managing large databases, profiling and segmentation

- Excellent Data analysis and interpretation skills

- Strong story-telling skills to deliver recommendations from data analysis - proven skills in PowerPoint, in a business-case presentation context

- Fluent verbal and written communication skills, presentation skills,

- Self-motivated and takes ownership

- Project management skills

If interested, kindly share your updated resume with below details:

Full Name:
Total Experience:
Years of experience into Campaign Analytics:
CTC:
Expected CTC:
Notice Period:
Current Location:
Re-location to Bangalore (if non-local):

Laxman Shaw
Talent Acquisition Specialist
Mobile: +91, 7022043897
Infosys BPM Ltd.,