InfoEdge - AVP - Performance Marketing - 99acres.com

InfoEdge - AVP - Growth & Marketing (Marketing agency candidate prefer)

Job description

About Info Edge:

Info Edge's mission is to create world-class platforms that transform lives by continuously innovating. Our products and services are built keeping our customers in mind. We always delight our customers by delivering superior value through enhanced offerings on the internet and other platforms. Through our continuous investment across various businesses, especially in cutting-edge technology, machine learning and artificial intelligence (AI), we have built a robust system that constantly increases our predictive powers on customer behaviour, and optimizes and improves our systems. Our various teams tirelessly work together to solve problems, innovate, and create something to empower our customers. At Info Edge, people are our core competitive advantage and we will continue doing all that is needed to attract and retain the best available talent

About 99acres

Launched in 2005, 99acres.com, Indias No. 1 property portal, deals with every aspect of the consumers' needs in the real estate industry. It is an online forum where buyers, sellers and brokers/agents can exchange information about real estate properties quickly, effectively and inexpensively. At 99acres.com, you can advertise a property, search for a property, browse through properties, build your own property microsite, and keep yourself updated with the latest news and trends making headlines in the realty sector.

About the role:

This is a high visibility role , working cross functionally with the External digital partners, Internal Teams: Product, Technology & Sales teams , to influence some of the most important KPIs for 99acres business.

This is a team management (Leader of Managers) , managing and coaching a group of ad ops and digital platform optimizers.

Weight of various key focus areas:

Strategy: 35%

Tactical drives: 15%

Execution rigor:

People leadership (both line and cross functional influence): 35%

Continuous automation of recurring processes: 15%

Expectations/Requirements :

- Drive/Execute full stack data driven Performance Marketing campaigns, focused on key metrics in terms of Strategy, Team management, Growth Management, and Revenue management.

- Develop digital platform expertise across Meta solutions, Google products - Search, Display, Performance Max, Discovery, native channels, programmatic partners and affiliate networks to deliver as per clientele needs

- Perform in-depth data analysis to form and deliver actionable recommendations for both short- and long-term advertising strategy for key partners

- Ability to strongly influence & work upon product enhancements/automation from a digital marketing perspective

- Monitor customer funnel & identify new levers of growth

- Suggest new features/product innovations whenever necessary basis understanding of consumer behaviour.

Preferred qualifications :

- Extensive experience in digital marketing across popular platforms and channels

- Adept at solving problems that span business and technology

- MBA from top B school is preferred

- Influence process improvement that scales broadly; inventing and simplifying within existing processes

- Excellent organizational, relationship-building, and communication (written and verbal) skills

- Supreme analytical skills with the ability to dig out actionable insights.