Info Edge - Performance Marketing Role - 99acres - IIT/NIT/BITS/IIM/FMS/MDI

Description:-

Job Purpose:

We are looking for a candidate who owns and drives digital marketing campaigns to acquire, engage and retain clients. He/She should expected to be well-versed with the nuances of digital marketing; platforms, practices, channels and should have worked directly on digital marketing platforms.

Key Responsibility Areas:

- Create, manage, and analyze digital campaigns across multiple platforms to ensure acquisition, conversion with defined performance metrics through Google, Facebook and other sources

- Strong hold on Search engine Marketing, Display advertising and experience of handling big accounts/budgets.

- Monitor & optimize ROI driven campaigns regularly to meet acquisition and budget goals

- Plan and execute cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns

- Monitor impact of each campaign/project on key site metrics and report to stakeholders, on a regular basis.

- Constantly innovate and identify fresh ways to grow by tapping into new channels/affiliates/networks to scale campaigns and optimize ROI.

Requirements:

- B.Tech/MBA from Tier 1 Institute.

- Overall 3-4 years' experience in ecommerce companies.

- In-depth experience of working directly on various digital marketing platforms such as Google Ads, Facebook Ads, Google Analytics etc.

- Strong understanding of digital marketing, lead generation principles, and marketing best practices regarding data capture, campaign analysis and deliverability

- Knowledge and experience developing KPIs and success measures used to evaluate digital channel performance.

- Strong analytical & presentation skills to be able to extract insights from data and to be able to present the same