Info Edge - Notification Manager - 99acres

About Info Edge:

InfoEdge's mission is to create world-class platforms that transform lives by continuously innovating. Our products and services are built keeping our customers in mind. We always delight our customers by delivering superior value through enhanced offerings on the internet and other platforms. Through our continuous investment across various businesses, especially in cutting-edge technology, machine learning and artificial intelligence (AI), we have built a robust system that constantly increases our predictive powers on customer behavior, and optimizes and improves our systems. Our various teams tirelessly work together to solve problems, innovate, and create something to empower our customers.

At Info Edge, people are our core competitive advantage and we will continue doing all that is needed to attract and retain the best available talent.

About- 99 Acres :

99acres is a gateway to one of the fastest-growing property markets of the world for buying, renting and selling of all types of properties in India. With over 9 million visitors visiting the website every month looking for real estate solutions, 99acres.com has over 10 lakh residential and commercial property listings and over 1.5 lakh new projects.

Notifications & CRM:

The 99acres app is already the No 1 app in its category and with an aggressively growing user base, re-engagement through notification is our top priority to provide a seamless and effective experience to our users. This involves crafting user journeys and creating content that drives action through a keen eye for aesthetics, as well as quantitative and qualitative analysis.

- Complete ownership of notifications on the app to drive engagement among our large install base

- Develop ideal user journeys orchestrated through notifications and implement along with product teams

- Create engaging notifications for each business line in partnership with category marketing teams - drive action through engagement

- Own key metrics on notifications -target base, delivery rate, open rate