Info Edge - Marketing Operations Role

Marketing Operations

Marketing Operations (6-10 yrs)

An incredible opportunity to be part of a company which is a leader in the e-recruitment space with its much recognised brand Naukri.com. Also, having forayed into matrimonial, real estate and education space with powerful brands like Jeevansathi.com, 99acres.com, Shiksha.com and brought prominent brands like iimjobs and zwayam in its fold, Info Edge is truly a place to be if you want to be a part of innovation, change, continuous learning and growth.

About the Role:

- As a Marketing Operations Manager, you will work closely with various internal and external stakeholders to develop varied solutions ranging from automation, optimization, performance improvement for strategic business and marketing programs.

- You should have a passion to dive deep, with strong attention to detail, a high level of customer focus, and a track record of transforming marketing performance data into digestible, actionable insights.

Key Responsibilities:

- Work with tech, CRM and business intelligence teams to develop marketing automation framework internally, so as to seamlessly run and track marketing campaigns and their impact on sales cycle.

- Implement new technologies / platforms and automation as needed to support sales team.

- Implementation, maintenance and adoption of CMS.

- Manage end-to-end marketing operations for rolling out campaigns and then tracking / reporting performance of the campaigns.

- Manage and maintain client facing marketing calendars outlining the latest plans.

- Support the marketing team on ad-hoc data requests and collaborate to optimize email and on-site performance for marketing KPIs.

- Coordinate with finance and legal teams for billings, agreements with third party vendors.

- Keep up with marketing, digital best practices and industry trends.

What we would love you to have:

- Street smart and get things done DNA.

- You are self-motivated, have a strong bias for action and execute with urgency.

- You have experience managing / working on marketing automation tools (Hubspot, Clevertap etc.) and BI tools (Tableau)

- You have experience analysing and managing data from various sources like Google Analytics, Social Media Channels, Marketing Automation tools

- Excellent communication skills providing clear direction to team members and cross functional teams.

- Ability to define, measure and assess the progress against the set business goals

- Multitasking abilities ; Timely execution on multiple business priorities

- Strong attention to detail and highly analytical

- Natural ability to read between numbers.

- Excellent presentation skills