Info Edge - Manager - Digital Marketing - 99acres

Job Description :

Job Purpose :

99acres.com is looking for Search Engine Marketing Expert to handle and manage Lead gen SEM accounts. Best fit will be one with strong hold on managing and optimization of search campaigns with large budgets.

Key Responsibility Areas :

- Monitor search accounts with high budgets, with focus on quality user acquisition at efficient CPLs

- Day to day planning, management, and analysis of PPC channels to achieve and exceed channel goals, drive conversions at efficient CPLs

- Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns & perform ongoing keyword discovery, expansion, and optimization

- Cover keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of website performance metrics, and optimization of campaigns

- Grow and optimize keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.

Requirements :

- 3+ years of In depth experience in managing search accounts on Google Adwords.

- Ready to work in fast-paced environment and give results.

- Highly analytical & driven by numbers