Info Edge - Lead - SEO

- Responsible to define SEO roadmap, for all Business Units across Infoedge

- Scaling the organic traffic growth and brand visibility across all lines of business like Naukri Gulf, Naukri Learning, Bigshyft etc

- Work in close collaboration with product and technology team on SEO projects and build BRD (business requirement document) for new SEO initiatives for better visibility that shows business impact

- Understand the business impact areas and priorities and streamline SEO roadmap accordingly

- Doing regular site audits, site crawling to fix technical issues

- Helping content team to identify high converting keywords via keyword research

- Creating dashboard and reports for management to show progress MoM on business metrics like Transaction, Conversion Rate, along with traffic and rankings

- Perform competitive analysis to identify missing opportunities & drive growth

- Build a strong ASO strategy across businesses

- Build and retain best-in-class team through strong recruitment, mentoring, and career management