Info Edge - Content Strategist - Startup - BigShyft

About BigShyft & The Opportunity :

- BigShyft is a product from the house of Info Edge (India) Ltd. Info Edge is a pioneer in the Indian Internet ecosystem directly managing or as primary investors in some of Indias largest internet properties - Naukri.com, 99acres, Zomato, Policy Bazaar, etc - but you knew that already.

- BigShyft is the best career platform in the industry helping individuals make their next big shift in their careers. We have 2.5 lakh job-seekers and 1000+ companies hiring with us already.

- We are a team of ex-entrepreneurs and tech-junkies from some of the top institutions in the country and outside - alumni of IITs, IIMs, and NIDs - who have built/scaled/worked in leading internet businesses.

- With over 70,000 customers and 50M registered users and being the leader in the recruitment space for over 17 years, gives us an edge over everyone else.

- We are launching a new platform where experts and top leaders in the industry are invited to mentor individuals via direct connect and exclusive content from their learnings and experiences. We already have marquee Champions such as Sanjeev Bikhchandani, Ankur Warikoo and 70 others who helped 100s of individuals in their career pursuits.

About the role:

As a Content Strategist, you will leverage Champions to generate high-quality content that is helpful for the target audience. You will manage the content stack and devise strategies for content creation and distribution for this novel initiative.

Profile Description and Responsibilities:

- Leading a team of content writers

- Manage freelancers and content agencies for content generation

- Set up and manage content calendar to deliver quality content on time

- Distribution of content on multiple social channels

- Set up and manage a fair process of evaluating performance of content writers in your team

- Be the custodian of quality for every piece of content on BigShyft.com & BigShyft.com/Champions

- Creating relevant questions for interviewing Champions

- Conducting onboarding interview with Champions

- Working with Operations team to get video content from Champions

- Working with video editor to identify the video strategy

- Keep track of what content is working and what is not, but looking at different analytical tools to monitor traffic, engagement and conversions

- Conducting in-depth research on industry-related topics in order to develop original content

- Proofreading content for errors and inconsistencies

- Tracking industry trends and developing new story ideas for monthly content delivery

Ideal Candidate:

- 5+ years of work experience of relevant experience in content writing, preferably for a digital-first organisation

- 2+ years of experience in managing a team of content writers

- Comfortable creating content relevant to Software Engineers

- Strong content writing, editing, and proofreading skills

- Prior experience in writing & editing for the web

- Enthusiasm to research and learn even if the topics are boring